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For the well-read coach.

Explore articles from the OPEX team on topics ranging from program design to nutrition to fitness business. With blogs added regularly, there’s always something new to learn!

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OPEX Fitness OPEX Fitness

JANUARY 17, 2015

A big reason nutrition is so interesting is because the opinions and information on the topic varies greatly.

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OPEX Fitness OPEX Fitness

WHEELS OF FORTUNE

Many failing gyms lose confidence in their business and adopt a discount strategy to entice potential customers. Though this strategy initially yields more clients, in the long run it can cause a dramatic fall in client retention and quality of service. So, what’s the solution?

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OPEX Fitness OPEX Fitness

HOW TO COMMUNICATE CHANGE TO YOUR STAFF

Communication is a vitally important component of running a successful business. Perhaps the most important topic you need to master is how to approach communicating change to your staff in a way that clears all confusion and gets them bought into the changes.

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OPEX Fitness OPEX Fitness

WHERE ARE YOU GOING AS A BUSINESS

As coaches, we are often aware of the fact that we must attune to what it is our clients want out of their training—their goals, the reason they are training, their priorities, their current abilities…ultimately, their why. 

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OPEX Fitness OPEX Fitness

HOW DOES AN OPEX GYM WORK WITH ITS CLIENTS?

Because the principles of Individual Design inform much of the way in which an OPEX Gym is run. This training methodology is best defined by being more effective than group classes and more engaging than personal training.

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OPEX Fitness OPEX Fitness

OLD SCHOOL CROSSFIT AND MY WORK WITH EC

It’s funny to me, as the sport of CrossFit continues to evolve in mainstream media and public awareness of what exactly it is all about, how I have seemingly become part of a history lesson.

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WHEN LESS IS MORE

We’ve all seen the classic images of bodybuilding icons in the likes of Arnold Schwarzenegger and Franco Columbu working with insanely heavy loaded barbells at Muscle Beach. We’ve heard the legend about Ben Johnson squatting 600 lbs for doubles before smashing a world record in the Olympics. We all marvel at the fact that Klokov has repeatedly taken 400+ lbs from the ground to overhead in one single motion in several competition settings. We could go on and on with this, but the main point is, strength is measured by the amount of weight you can move. So it would make sense, that to get strong, one must constantly push the limits of absolute strength. Only by lifting heavy, will you be able to lift heavier. Right? Well, Im here to discuss why this may not always be the case.

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OPEX Fitness OPEX Fitness

SPARTAN RACE - GYM TRAINING

I had a love for running in general. It was the base characteristic of a lot of sports that I played growing up. Cross-country running, soccer, and basketball are well known for having large running distances covered when you play them. When I was removed from the university setting and moved out west, I fell in love with sprinting and running as my coaches and I competed in the Toughest Calgarian Alive competition.

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OPEX CCP COACH SEAN JONES OPENS OPEX HEALDSBURG GYM

Sean began his coaching career over 18 years ago working with cyclists, general fitness clients and doing physical rehabilitation services. He has been involved in sports and fitness his entire life playing Division 1 soccer for Virginia Commonwealth University and then competing in mountain bike and road cycling after completing his undergraduate studies in Psychology. Sean’s passion to learn more about the human body lead him into graduate school to study Exercise Physiology. Despite his immense educational background, Sean felt that the services he was offering to his clients in his group gym were ineffective. He began to lose the passion he had once had for the profession of fitness coaching.  That was until he ran across the OPEX Fitness blog. Sean told us about how transformative it was for him, “it resonated with me because his message about fitness was much deeper than pull ups and reps. It was powerful to hear James’ desire to change the face of fitness, I wanted to be a part of that.”

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CLIENT TRAINING PROGRAM: EDWIN HERRERO

Edwin Herrero came on board in January looking to improve his level in competition. Improving gymnastics density and cleaning up his snatch technique were amongst them. He has made vast improvements in these areas, as well as putting up 6 lbs in BW while his midsection fat score has decreased from 51.5mm to 45mm.

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MENTAL TOUGHNESS AT FITNESS COMPETITIONS

How can you excel at fitness competitions? Understand the difference between threats and challenges. Champions see competitions differently—as challenges. You control a challenge, threats control you. Threats, in sports and in life, are often illusions. They exist only in your imagination. If you don’t win or perform well, what happens? Just that: you don’t win or perform well.

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IS SOCIAL MEDIA SLASHING YOUR PROGRESS?

Now, we’ve got to keep up with our tweets to keep up with on Twitter, our connections to connect with on Google+, creative pics to post Instagram, our network to build on LinkedIn, and, for the young guns, the action to catch for our SnapChat accounts—just to name a few.

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OPEX Fitness OPEX Fitness

4 WAYS TO GET MORE REFERRALS

After taking the ‘risk’ to pursue your dreams as a coach, with the selfless intent to change lives and share the gift of wellness with others that you’ve found for yourself, you know you are doing what you are meant to do.

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I KNOW WHAT YOU LEARNED LAST SUMMER

Fall typically represents the beginning of a period of learning in classrooms around the world. Even coaches far removed from school hallways experience this season in some fashion.

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