Enrolling now for July 14th cohort
The methodology, the system, and the business framework for coaches who are ready for more.
Whether you are a personal trainer ready for a more sustainable model, a group instructor drawn to Individual Design, a coach looking to scale without burning out, or an experienced professional who wants to master the craft, the OPEX Method is how coaches at your level build what comes next.
In 10 weeks, you will learn a principle-based coaching methodology refined over 25+ years, implement it inside CoachRx, and build the marketing and business systems to grow a practice that pays you what your coaching is actually worth.
Individual Design Mentorship
Book a call to see if it’s the right fit. 40 seats per cohort. Enrollment closes July 10th. The last 3 cohorts have sold out.
You are already doing the work.
The question is whether your model supports the career you want.
You have clients. You have experience. You show up and do the work, and your clients are better for it.
But somewhere, you have hit a wall. Maybe it is income, you are earning good money per hour but you know the math does not scale. Maybe it is time, you are full, you are tired, and the only way to grow is to work more hours you do not have. Maybe it is the coaching itself, you are good at what you do, but you are operating on experience and instinct instead of a methodology you trust completely. Or maybe it is all of it.
The coaches who come to the OPEX Method are not beginners looking for a starting point. They are experienced professionals, personal trainers, group instructors, online coaches, gym owners; who have reached the point where skill alone is not enough. They need the system.
A coaching methodology they can apply to any client. An operating system that runs their practice. A business framework that turns good coaching into a career worth building around.
That is what the OPEX Method delivers. Not a restart. A level up.
The Coaching Reality Check
Are you stuck in these common traps?
You are earning what the model pays, not what your coaching is worth. Whether it is $40/hour PT sessions or capped group rates, the structure has a ceiling and more clients will not break through it.
Your calendar is full. Your income should reflect that, but it does not. The only path forward in your current model is more hours, and you know that is not sustainable.
Your clients get results, but your retention depends on you showing up, every session, every week. Without a system behind the relationship, your practice cannot grow beyond what you can personally deliver.
You have pieced together a workflow, one app for programming, another for communication, another for billing and it works, barely. It does not scale, and it takes time you should be spending coaching.
Every new client means starting from scratch. You do not have a repeatable process for assessment, program design, or consultation, so every program is a custom build, every time.
You know your coaching is better than what most coaches in your market deliver. But you do not have a methodology you can name, explain, and stand behind and that makes it hard to differentiate, to charge what you are worth, and to attract the clients who value what you do.
You became a coach because you wanted meaningful work. But the model you are in volume-based, price-sensitive, personality-driven does not always feel like the profession you signed up for.
What changes when you have the system.
Coaching on experience and intuition alone
A principle-based methodology you can apply to any client, any goal and explain exactly why you are doing what you are doing
Trading hours for income with no leverage
A practice model where fewer clients, served at a higher level, generates more income and more freedom
Chained to a gym floor or a session schedule
A system that works in-person, remote, or hybrid; so you coach from wherever your life needs you to be
Group classes that cap your income and limit your impact
Individual Design relationships where your clients stay longer, pay more, and get results they cannot get anywhere else
Five tools duct-taped together
One integrated platform (CoachRx) that runs your method, your clients, and your business
Knowing you are a good coach but not being able to prove it
A named methodology, professional systems, and the confidence that comes from mastery not just experience
Is the OPEX Method Mentorship right for you?
This mentorship is built for coaches who are ready to build what comes next:
This mentorship is built for coaches who are ready to build what comes next:
Personal trainers who know their hourly model has a ceiling and are ready for a more sustainable, higher-value approach to coaching
Group fitness instructors who want to transition to Individual Design for better client outcomes, better income, or more fulfilling work
Coaches managing 15–30+ clients who want to scale to remote or hybrid delivery without sacrificing quality or burning out
Experienced coaches (5+ years) who want a formal methodology to match the skill they have built through years of practice
Online coaches who have clients but lack a systematic approach to assessment, program design, and consultation
Gym owners who want to add Individual Design as a premium service offering
Transform from template-based coaching to premium individual design with the proven methodology that's educated thousands of successful coaches worldwide. The OPEX Method gives you the principles, systems, and mentorship to build the coaching practice you've always envisioned.
What all of these coaches have in common:
You have been coaching or training for 2+ years
You have active clients or class members
You see coaching as your career, not a side project
You are ready to invest 10 weeks in building the system
Build Your Premium Individual Design Practice In 10 Weeks
Increase your coaching value. Make longevity‑focused, principle‑based fitness the norm.
The OPEX Method exists to help coaches build premium practices that deliver exceptional client results while creating sustainable, profitable careers. Through high-touch mentorship and the proven OPEX Method, you'll master the art and science of true individual design coaching implemented entirely on CoachRx.
Book a call to see if it’s the right fit. 40 seats per cohort. The last 3 cohorts have sold out.
Pursue Mastery Of Premium Individual Design Coaching
Learn principles. Apply them in CoachRx. Build a thriving practice.
Transform from template-based coaching to premium individual design with the proven methodology that's educated thousands of successful coaches worldwide. The OPEX Method gives you the principles, systems, and mentorship to build the coaching practice you've always envisioned.
Learn
Understand behavior, assessment, program design, nutrition, lifestyle, and business principles through weekly lectures, labs, and office hours.
Coach
Turn principles into practice with CoachRx. Assess, program, communicate, track, and run your business in one integrated platform.
Refine
Continue improving with LearnRx ongoing education, case studies, programming, and mentorship access.
Connect
Join a trusted network of professional coaches who challenge and support your growth.
The Complete System for Premium 1:1 Coaching
Join 10,000+ OPEX coaches worldwide who've transformed their careers through OPEX CCP
Join the coaches who set the standard of the coaching profession
What if you could join the coaches who are redefining what professional fitness coaching looks like and getting paid accordingly?
The coaches setting the standard in this industry aren't working more hours. They're working differently. While most coaches stay trapped in volume-based models, racing to fill sessions, capping their income at what the clock allows, and burning out trying to make it all work. A growing number of OPEX-trained coaches are building premium Individual Design practices. They're commanding $150–500+ per client, working fewer hours, and delivering the kind of results that keep clients for years, not months.
The difference? They've mastered true individual design coaching.
The original individual design fitness coaching model: 25+ years of building professional coaches
Sustainable Client Results: Personalized program design, lifestyle and nutrition programs based on assessment and ongoing consultation, deliver outcomes that templates never can.
Premium Pricing: Individual design coaches justify higher rates because clients experience truly customized high value coaching service.
Better Retention: Clients stay longer when they feel truly seen and coached as individuals with a true connection to their coach.
Professional Confidence: Master the principles behind programming so you can coach anyone, anywhere, with confidence.
Sustainable Income: Build a practice that generates $100k+ annually through high-value client relationships, not volume.
Time Freedom: Efficient systems and software let you deliver premium service while maintaining work-life balance.
Why coaches who master Individual Design earn more, retain longer, and build careers, not just client lists.
How the OPEX Method Mentorship Works
Access OPEX Ecosystem
Instant AccessGet instant access to CCP digital curriculum, LearnRx, and CoachRx
Tuesday Lectures (LEARN)
WeeklyDeep dive into principles with your mentor and cohort.
Thursday Labs (COACH)
WeeklyApply learning directly in CoachRx with hands-on practice.
Friday Office Hours (REFINE)
WeeklyGet personalized feedback and troubleshoot challenges.
Final Project
Post MentorshipComplete self-paced final project
Ongoing Community (CONNECT)
Beyond GradAccess peer support and mentorship beyond graduation.
Week-by-Week Premium Practice Development
Your Learning Experience
Inside the OPEX Method Mentorship, you'll complete the OPEX Coaching Certificate Program (CCP), the same curriculum that has certified 10,000+ coaches over 26 years.
Weeks 1-2: Foundation of Premium Coaching
✔ Master behavior change and client relationships
✔ Learn the OPEX Body, Move, Work assessment protocol
✔ Build your consultation and assessment systems in CoachRx
Weeks 3-5: Individual Design Mastery
✔ OPEX Gain: Strength training principles and implementation
✔ OPEX Sustain: Aerobic development and energy systems
✔ OPEX Pain: Anaerobic training with precision
Weeks 6-8: Complete Practice Integration
✔ Long-term program design and periodization
✔ Lifestyle and nutrition coaching
✔ Business systems and premium service delivery
Weeks 9-10: Marketing & Content Strategy for Fitness Coaches
✔ Learn the minimum viable marketing system designed to make marketing a seamless part of your practice.
✔ Uncover content strategy best practices that fuel your marketing system
✔ Create sustainable content workflows that support your business goals
Weeks 9-10 are taught by Kandace Hudspeth, CMO of OPEX Fitness and host of Marketing For Fitness Coaches Podcast.
Final Project: Complete client journey from consultation to 4-week program design, all executed in CoachRx.
Why premium coaches choose CoachRx:
Your coaching is only as strong as the system you deliver it through.
CoachRx was built by the team that has educated and mentored over 10,000 OPEX-trained coaches worldwide and refined through 25+ years of professional coaching and hundreds of thousands of client programs.
16 Weeks Of CoachRx Included + Guided Setup And Training
Built by a team deeply ingrained in coaching and educating coaches; refined through 25+ years of professional coaching and the success of 10,000+ OPEX-trained coaches worldwide.
CoachRx isn’t another generic fitness app. It’s the only coaching platform designed from the ground up for true individual design, shaped by decades of coaching experience, hundreds of thousands of client programs, and our work mentoring professional coaches in building sustainable coaching practices.
It’s not just “software.” Every feature is designed to make the OPEX Method come alive in your practice:
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Sophisticated Program Design
Build fully personalized programs in minutes with tools that integrate OPEX principles and your expertise
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Complete Client Management
Assess, program, track progress, communicate, and consult- all in one place
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Premium Client Experience
Deliver programs and feedback that look and feel as professional as your service
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Business Systems That Scale
Manage payments, contracts, and analytics without bouncing between tools
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Quality Without Sacrifice
As your client base grows, CoachRx keeps your systems clean and your time in control
Every OPEX Method mentorship includes 16 weeks of CoachRx, plus guided setup and training- so your system is operational before you graduate.
Book a call to see if it’s the right fit. 40 seats per cohort. The last 3 cohorts have sold out.
Proven Success Stories
Real coaches, real numbers, real transformation
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![Sofia]()
Sofia Rizzo - Personal Trainer to Premium Coach
"I went from $2,400/month with 40 group fitness clients to $8,500/month with just 22 individual design clients. The OPEX Method and CCP didn't just increase my income by 254%, it gave me my life back."
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Sam Smith - From Struggle to Six Figures
"Four years ago I was making $40,000 and considering leaving the industry. Last year I earned $127,000 using the OPEX Method, and I only work 4 days a week."
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![erwin]()
Erwin Regidor - Location Freedom
"12 years in the industry, now earning six figures remotely while taking 5 weeks vacation annually. OPEX CCP and The OPEX Method made this lifestyle possible."
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![Jeremey]()
Jeremy Tate - From Survival to Sustainability:
"Before: 'You're only getting paid if you coach group classes.' Now: 'There's light at the end of the tunnel and a sustainable future I can actually see.'"
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![A smiling man with a beard and short hair in front of a wooden wall, wearing a maroon athletic shirt with his arms crossed.]()
Dan Jackson - From 1 to 29 Clients in 12 Months
"I was burned out with just 1 client. The OPEX Method gave me the systems and confidence to build a waiting list. Now I have 29 clients and had to stop taking new ones."
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![Casey]()
Casey Acree - From Burnout to Business Owner
I was completely burned out in group fitness. The OPEX Method gave me the confidence to open my own premium coaching practice. Best decision I ever made."
“A coach’s role is to create clarity in a noisy industry. We serve with authority, stay grounded in truth, and measure success not just by our clients’ results, but also by their ability to own what we’ve taught them and live it for life.” - Carl Hardwick
Meet Your Instructor
Carl Hardwick’s career has been shaped by a driving mission: to serve coaches so they can create impact in the lives of the people they serve. As OPEX CEO and your lead instructor, Carl brings the perspective of someone who has spent decades on the front lines of coaching, educating, and mentoring thousands of coaches worldwide, while staying grounded in truth and principle.
Carl’s path has been anything but one-dimensional: college athlete, U.S. Army veteran, strength coach, multiple gym owner, and now leader of OPEX & CoachRx. Along the way, he trained under world-renowned strength coaches but found the greatest inspiration from OPEX founder, James FitzGerald…and the rest is history.
Carl’s focus now is on helping coaches develop the clarity, authority, confidence, acumen, and systems they need to thrive in this industry. Whether teaching core coaching principles, showing you how to bring them to life inside CoachRx, or mentoring you through the business side of the profession, Carl’s goal is simple: to help you build a career that lasts… but more importantly, one that you are proud of.
Beyond his professional role, Carl is a husband and father, grounded in his faith, which informs everything he does with purpose. The lessons he aims to teach coaches- clarity, consistency, and commitment, are the same ones that guide his life at home and at work.
Your Assistant Instructor Team
Learn from master coaches who've built the practices you want:
Our instructor team consists of successful OPEX coaches who've mastered both the methodology and business of premium individual design. They understand the challenges you face because they've overcome them themselves, building thriving practices using the exact system you'll learn.
Iñaki Rosa
Iñaki has been in the fitness business for the last ten years. He owned and operated the most successful CrossFit operation in Mexico before transitioning it into an Individual Design facility, which then became OPEX Condesa.
As an OPEX gym since January of 2018 (after transitioning with 50 clients), he steadily grew his member base to 180 clients while keeping a 96% retention rate. During the pandemic, he had to close for more than six months. Despite the difficult times, he still managed to maintain a profitable business.
Iñaki's purpose in life is to help others; clients, coaches, and business owners—grow and live more inspired lives, allowing him to grow and lead an inspired life himself as a result.
Kandace Hudspeth
OPEX & CoachRx Chief Marketing Officer, Kandace is a lifelong fitness enthusiast with a passion for inspiring everyone to whole-heartedly pursue their best self in the gym and in the office. She has spent over 23 years leading brand strategy for some of the largest brands and at some of the best advertising agencies in the world. Kandace is the host of the Marketing For Fitness Coaches Podcast, a weekly marketing education show dedicated to helping fitness coaches make marketing an enjoyable and sustainable part of their practice. Inside the OPEX Method Kandace teaches weeks 9 & 10 of the marketing curriculum, helping coaches develop their unique content strategy and a marketing system that scales with the growth they desire.
Melissa Guitron
Melissa is an OPEX CCP coach who started an individual design gym before the model existed. How? By trusting her gut, seeing the market gap, and seizing the opportunity, all with an unnerving amount of drive, purpose, and persistence.
She had opened her first CrossFit gym by the time she was 27 and had an 80+ member ID gym by 30 after recognizing a gap in the market, in client experience, growth, and career potential for a great coach in the traditional group fitness model.
Three years later, OPEX Kura is a thriving OPEX gym a community of 100+ on-site clients, four full-time coaches, a growing remote income stream, and more.
And now, Melissa wants to pay it forward to burgeoning coaches, self-starters, and fitness entrepreneurs who want to create and grow the gym of their dreams.
Steve Volke
After earning his Bachelor of Administration (Finance) from the University of Regina, Steve entered the wealth management world, which led him to pension plan management, where he spent the next 18 years. In addition to his primary functions, he spent over 8 years in project management and improving internal processes to improve productivity.
His passion for health, fitness, and rehabilitation is supported by over a decade of coaching experience, including over 20,000 hours of applied coaching, and a CCP Level One designation through OPEX Fitness and Precision Nutrition Level 1, to name a few.
When Steve is not keeping busy coaching and running OPEX Regina, you can find him mountain biking on the weekends.
Continuing Education Community
Your education doesn't end at graduation:
✔ CCP Digital Curriculum (13 months included): Dive deep into OPEX CCP course material including over 20 videos and downloadable textbooks
✔ LearnRx Access (13 months included): Ongoing courses, case studies, and skill development
✔ Alumni Network: Connect with thousands of successful OPEX coaches worldwide
✔ Advanced Mentorship Options: Continue with specialized business development programs
✔ Professional Development: Access to advanced certifications and specializations
Your Complete Transformation Package
Everything you need to build a coaching practice you’re proud of:
8 weeks of immersive mentorship with CEO Carl Hardwick — learn directly from decades of coaching, mentoring, and business-building experience
2 weeks of business-focused mentorship with CMO Kandace Hudspeth — refine your positioning, communication, and marketing strategy
16 weeks of CoachRx access with guided setup and training — build your systems and deliver your service at the highest level
13 months of LearnRx access — continue refining your craft with ongoing education, case studies, and advanced education
Live case study reviews and personalized feedback from your assistant instructor — apply what you learn with guidance from mentors who are successful coaches in their own right
Lifetime access to our alumni network — connect with like-minded coaches committed to pursuing coaching mastery
The complete OPEX CCP curriculum — the principles and systems that have shaped 10,000+ successful coaches
Weekly lectures, labs, and office hours — high-touch learning and application, every single week
Pricing
*Additional payment plans available.
Existing CCP Coaches get exclusive rates on all cohorts.
PLUS
Our Success Guarantee
Our Commitment to Your Success
When you commit to this process, we commit to you. If you complete the program and apply the systems, we’ll continue to work with you until you have the clarity, confidence, and operational framework to run your own premium individual design practice.
Book a call to see if it’s the right fit. 40 seats per cohort. Enrollment closes July 10th. The last 3 cohorts have sold out.
Investment In Your Premium Practice
Complete 10-Week Individual Design Mentorship
✓ 10 weeks of high-touch mentorship with weekly lectures, labs, and office hours
✓ Complete OPEX Method curriculum covering all aspects of premium coaching
✓ 16 weeks of CoachRx access with guided setup and training
✓ 13 months of LearnRx ongoing education access
✓ Practical case studies and real client experience
✓ Lifetime access to alumni community and resources
Limited cohort sizes ensure personalized attention.
The Application Process
1. Submit Application
Complete our detailed application and book your strategy call.
2. Strategy Consultation
Meet with a coaching advisor (who's also a successful CCP graduate) to discuss your goals and ensure the mentorship is the right fit.
3. Begin Your Transformation
Join your cohort and begin building the premium coaching practice you've always wanted.
Cohorts launch quarterly, with limited spots available.
“Coaching is about so much more than designing programs. Your clients deserve clarity, connection, and a professional who can guide them through the noise toward real change. That’s the role of a true coach- to serve with authority, grounded in principles that stand the test of time.
OPEX CCP was built to help you do exactly that. We’ll teach you the principles, give you the systems, and walk alongside you as you build a practice that reflects your values, elevates your clients, and sustains you for the long haul.
If you’re ready to step fully into your role as a professional coach, we’d be honored to help you get there.”
A message from our CEO
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Ready to Grow Your Premium Practice
The OPEX Method Individual Design Mentorship:
Learn the principles that separate premium coaches from the crowd
Coach with confidence using proven systems and professional software
Refine your skills through ongoing education and mentorship
Connect with a network of successful professional coaches
Transform your coaching.
Elevate your clients.
Build your premium practice.
Book a call to see if it’s the right fit. 40 seats per cohort. The last 3 cohorts have sold out.
FAQs
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Even successful coaches often hit income and lifestyle ceilings. The OPEX Method of Individual Design Coaching helps you break through to premium pricing ($200-400+ per client) while working fewer hours. Our most successful CCP graduates were already good coaches who wanted to master the methodology that sets industry leaders apart.
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Most certifications teach you information. CCP teaches you the complete OPEX Method of Individual Design Coaching through implementation. You'll build your entire practice inside CoachRx during the 10 weeks, with direct feedback from CEO Carl Hardwick. You graduate with a functioning premium practice using proven methodology, not just a certificate.
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It's our comprehensive system for delivering truly personalized fitness coaching. The OPEX Method teaches you to assess each client systematically, design programs based on their unique needs that also include lifestyle and nutrition considerations, and deliver ongoing coaching that creates lasting results. It's the methodology that separates premium coaches from the crowd.
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Yes. The OPEX Method is designed for working coaches. Live sessions are scheduled to accommodate most work schedules, and all content is recorded for flexibility. The OPEX Method is built to integrate into any coaching practice.
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Perfect! We include guided setup and 16 weeks of access. The OPEX Method is designed to work seamlessly with CoachRx - most coaches master the platform within 2-3 weeks. Our support team ensures you're confident with the technology.
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No. The OPEX Method of Individual Design Coaching works for any coach wanting to deliver personalized service: online coaches, gym owners, strength coaches, nutrition coaches, and wellness practitioners. The methodology adapts to any coaching environment.
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13 months of LearnRx access with ongoing OPEX Method education, lifetime alumni community, monthly alumni calls, and opportunities for advanced business mentorship. Plus, the OPEX Method gives you frameworks you'll use for your entire career.
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Absolutely! Many of our most successful coaches have found tremendous value in experiencing the enhanced CCP curriculum with direct CEO mentorship and integrated CoachRx implementation. Reserve your spot and mention you're a CCP alumni during your strategy call - our coaching advisors have special pricing options available for returning coaches who want to deepen their mastery of the OPEX Method.
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Most coaches start implementing Individual Design pricing strategies by week 4 of CCP. Full methodology mastery and practice transformation typically occurs within 3-6 months post-graduation, with income increases continuing as you refine your application of the OPEX Method.
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We provide case studies and can connect you with volunteer clients if needed. Many coaches use CCP and the OPEX Method to attract their first premium clients through the professional systems and methodology they master during the program.
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The OPEX Method Individual Design Mentorship is the newest version of CCP and is specifically focused on building premium individual design practices using CoachRx. It's more intensive, more hands-on, and directly integrated with the software you'll use to run your business.
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This mentorship helps you transition from traditional personal training to premium individual design coaching, a more sustainable, profitable, and professionally fulfilling approach.
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The OPEX Method works for both. CoachRx seamlessly supports remote coaching, in-person coaching, or hybrid approaches.