The newest addition to the OPEX Team - Casey Jenks

You have to know yourself before you can understand your clients - and the PVMVP framework will help you do that.

A micro gym can be a low-cost, low-risk way to start your in-person fitness business. But consider a few of the pros and cons before making a final choice.

For this to happen, the client needs a solution to his/her problem—to get and stay fit and healthy. The coach needs job fulfillment and an opportunity to make a professional wage so he can have a long-term career in fitness. And the business needs clients and coaches to stick around in order to be profitable.

If you're thinking about starting your own online fitness coaching business, it can be difficult to know where to begin. With the online training market already saturated in 2023, breaking through all of the noise is a big challenge. 

How does CCP Coach Sam Smith manage 100+ clients while maintaining a healthy lifestyle? Learn Sam's tips for a fulfilling (and sustainable) coaching career

Before I dig into these, I think it is important to give a bit of context as I am a believer that our perceptions around money come from our personal experiences. I come from a family that would be considered low income by an American standard. I did not grow up in a household where finances were discussed. Rather, I learned through observation that you have to work your butt off and your efforts are a direct reflection of your earnings.

Your client visits your polished coaching storefront and sales page, is impressed with what they see, and signs up right there and then with our in-platform payment processing. Plus, no more chasing monthly payments with our subscription feature!

To grow a successful coaching business you need to balance both the art of coaching—delivering high quality programs, building relationships, and getting great results—with managing your client list, finances, marketing, and operations.

We want you to take the same focused approach and apply it to how you think about your coaching career. To help you understand the traits you need to be a successful coach, we’ll be answering the most common questions we get, from knowledge to routines to your own fitness level.

So as we continue to dissect the Anatomy of a Professional Fitness Coach, we wanted to take on some misconceptions about, well, anatomy (and exercise science broadly) and how much a coach really needs to know.

While we work with coaches coming from all models of fitness who want to improve their knowledge and program design principles (our CCP mentorship groups are made up of a mix of all of the above!), the OPEX system of coaching that we teach is the one we believe leads to the greatest success for coaches and their clients. 

Scrolling through their social media and blogs, impressed by the creative exercises and advanced protocols, while also somewhat overwhelmed by what seems like an unattainable level of knowledge and programming skills…

It takes patience, consistency, and time to grow your client load. This is the journey you sign up for when you become a fitness coach, so you have to approach it with a growth mindset.

Every client is physically unique, and are in different stages of physical and motor development. Therefore any program that falls short of being 100% tailored to their values, priorities, and needs, simply will not be effective.

In fact, those advanced training & nutrition protocols that we might think our clients want are actually burning them out, overwhelming them, and preventing them from finding sustainability. 

All too often coaches doubt themselves, play the comparison game, and waste time overanalyzing their program designs. But coaching isn’t about knowing everything. It’s about knowing who you are and not trying to be someone else.

Apart from the challenges of not making enough money and not having the flexibility to take paid time off (last week, we sent you an email on why this doesn’t have to be the case!), another major reason coaches hit a wall and burn out is because they’re trying to do it all!

Quitting your day job and launching your career as a professional coach may sound easy. But, for most new coaches actually finding clients to work with is harder than it seems. With more than 20 years of experience in the coaching industry, we (OPEX Fitness) have learned what works, and what doesn’t. Here are ten steps we use to help coaches get their first clients and your next few as well.

What’s the difference between these successes and failures? Strong relationships with their clients. If you’ve ever coached in person you know the importance of coach-client connection. But how do you build and maintain these same quality relationships through a remote medium?