Most athletes have no idea how breath control effects health, endurance, and performance. Learn how breath control can lead to better health, endurance, and athletic performance.

Litmus Test – Upper Body Pulling A litmus test is a gauge of progress in program design. If your prescription has been targeting a specific quality in fitness, a litmus test communicates honesty in the development of that quality.

The health and fitness market is saturated, it’s no secret. How much you should charge for coaching is directly dependent on your market's willingness to pay. Learn how you can figure out how much to charge here.

Stress can be brutal, heck it could even kill you. And let’s face it, we are a stressed society.

Personal trainers only last for a few years before leaving the industry completely because they’re burnt out and can’t make a living, this is personal trainer burnout syndrome. Imagine a world where health and fitness coaches could actually pursue a lifelong career in the industry. That is exactly what we are doing.

In 2013, Craig Massey spent a weekend with OPEX Founder James FitzGerald and had his aha moment.

Can an athlete reach their full potential on a vegan diet? This is the question that The Game Changers, a new Netflix documentary, set out to answer. The Game Changers on a mixture of scientific evidence and real-life accounts to promote the benefits of a plant-based diet.

Learn how Ronel Velasquez applied OPEX's Mixed Modal education to create a program to prepare his client for the CrossFit Open.

This blog provides you with 15 factors you must consider before deciding if being a Fitness Trainer is a good career for you. These factors include: Will your job pay you enough money initially? Will you get benefits today or into the future? Will you have to work a lot?

Here is our ultimate guide to online fitness CEUs, where we highlight CEU opportunities from the major fitness education providers.

If It Fits Your Macros (IIFYM) claims to help users lose weight by tracking macronutrients (protein, fat, and carbohydrates) without restricting food choices. But over time this type of diet compromises the gut. Read more about why 'if it fits your macros' doesn't work here.

Having trouble losing weight and gaining muscle? Do you have a low libido? These could be signs of low testosterone. Instead of shooting yourself up on an expensive testosterone booster program try out these easy and natural steps to boost your testosterone.

When you understand that everyone sees this lived experience differently than you, as well as why they see it that way, then you are coaching.

We often talk about the athlete and the flow state they get into during a peak performance.  In this state, they have low perception and they simply execute.  Low perception means that certain emotions are neutralized so that athletes aren’t lost in the “what if’s” or the “if onlys”.

You have seen it and perhaps you have even felt it. It can be really hard to bring great clients into your gym. If it were easy you wouldn’t see 1000 different email and digital marketers “prowling” your Facebook feed with paid ads telling you how the are “killing it with digital marketing.” They know you are struggling and that you need help bringing new clients into your gym. Before you get swooped into paying for a service that often is unproven, take a moment to read this so that you can answer one major question….Are you actually “speaking” to the right people?

Jonson Tan flew all the way from Malaysia to meet with me. He had knee surgery in the beginning of the year and hasn’t been able to squat or move much at all due to pain so he sought me out to get him back in the game. Thanks Jonson for dropping into OPEX. I thoroughly enjoyed meeting you and appreciate you letting me take you to lunch as well!

It is a noble profession to get to help people change and enhance their lives.  Through fitness and nutrition as well as through support, a professional coach often becomes the linchpin for a large number of their clients.  What could be better?  So why do so many gyms struggle so much to grow their businesses or succeed financially for the long run?  There is never just one problem but one of the largest places we have seen people struggle with is with their numbers…all in.  If you do not know your numbers you will eventually go down.

Date: Sun. January 24- Mon. January 25, 2016 Location: OPEX 16573 N. 92nd. St. Ste. #135 Scottsdale, AZ 85260 Schedule: 8AM to 5PM Cost: $1,000 Payment Options:                  Nutrition                  Lifestyle  Coaching   BUNDLE and SAVE! Save up to $1,000 by buying the OPEX CCP Level 1 […]

James FitzGerald talks strategy as well as indirect assessment while EC Client Laura Dickerson does a test of 15 second all out effort sprints on the new Stairmaster Air Bike. If you’re interested in setting up a free consult and are ready to get started with your personal assessment and fitness plan you can fill out your information here.

USAFF Nationals will kick off on Thursday, June 14th with Anti-doping education seminars presented by USADA. It is USAFF’s belief that the foundation of a good anti-doping program starts with educating athletes on the rules they are required to abide by. Therefore, USAFF will be hosting two educational seminars on Friday; one targeting athletes who have not received any anti-doping education before and a more in-depth seminar for athletes who were at Nationals last year where they received the basic education.