THE BLOG

For the well-read coach.

Explore articles from the OPEX team on topics ranging from program design to nutrition to fitness business. With blogs added regularly, there’s always something new to learn!

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MORE ISN'T BETTER: HOW TO AVOID OVERTRAINING

“After the open competitions, and say you didn’t necessarily make it to the goal, which was to reach the regional level, there’s this weird time where individuals feel like they need to start training immediately in order to get prepared for the following season. It’s actually the complete opposite of what they need to do.” – OPEX Director of Remote Coaching Mike Lee

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9 DIFFERENT LANDMINE EXERCISES & ITS HISTORY

Over the last few years, the popularity of the landmine press has increased exponentially, thanks to the rise of functional fitness and other methodologies like functional bodybuilding.

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MOVEMENT ASSESSMENT AND THE FITNESS COACH

This blog was written by OPEX Ambassador and CCP Coach, Kornwit Damrongwisetpanit. As the owner of Kinetic Lab in Bangkok, Thailand, Korn combines his interest in physiotherapy and movement science with individual program design. Follow Korn on Instagram here. 

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ENERGY SYSTEM TRAINING FOR SPORT OR FOR HEALTH

This blog was written by OPEX Ambassador and CCP Coach Chad Johnson, owner of Chamber Fitness in Belmont, Australia. As a gym owner for 11 years, Chad is passionate about providing every individual with an opportunity to express themselves to the fullest, in both a physical and mental capacity. Follow Chad on Instagram here.

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COACHRX IS LIVE TO HELP SAVE YOU TIME AND MAKE YOU A MORE EFFICIENT COACH

“My favorite thing is that I don’t have to have so many apps now. It is hard to tell your clients to ‘disconnect,’ but also use all these apps to track behaviors, nutrition, and performance... This has everything I need to program holistic performance, resiliency, and behaviors for my clients. It’s the platform I have been searching for,” said Ben Seims of OPEX Wenatchee about his experience so far using CoachRx.

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HOW WILLING ARE CUSTOMERS TO PAY?

Are you pricing your gym’s services correctly? In our consultation work with hundreds of gyms round the world, we have discovered that a lack of understanding on what effective pricing is, often leads to the failure of the gym in question. If the price is too high, the gym owner has very few clients and revenue sources. If the price is too low the gym may have a large number of clients, but very little monthly revenue and high client turnover.

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HOW TO BRAND YOUR GYM AND SERVICES

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”  – Howard Schultz

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CREATE YOUR GYM'S CULTURE AND SEAL YOUR SUCCESS

Culture is a shared set of values and perceptions. Playing out across continents, nations, groups, offices and most definitely gyms, culture is the most important factor in the long term success of a business, next to its business model. But what are three simple steps you can take to build the culture of your gym?

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HOW DO I HANDLE MY GYM’S FINANCES?

Culture is a shared set of values and perceptions. Playing out across continents, nations, groups, offices and most definitely gyms, culture is the most important factor in the long term success of a business, next to its business model. But what are three simple steps you can take to build the culture of your gym?

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2 MUST-READ BOOKS FOR CEOS AND GYM OWNERS

If you’re thinking about what’s going to benefit you as a small business owner, you’ve got to ask yourself how you can actually create a market that you can scale or get bigger within.

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HOW TO BRING IN MORE CLIENTS

Many small gym owners are at an important crossroads. They aren’t 25 years old any more. They need to grow financially for themselves and their families. They also want to be seen for what they provide to their communities; health, happiness, and hope. The stories are common:

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BUSINESS ISN'T RAINBOWS AND BUTTERFLIES

As the director of business development and management here at OPEX, Crowell helps coaches and owners develop. Jim has learned a great deal since his initial foray into the CrossFit “group” fitness concept and the problems associated with that business model.

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HOW DO YOU SCALE

Because many gym owners don’t recognize the realities involved with scaling a business. While getting bigger may mean more clients, it also means more work. In order to scale your gym, you must first optimize your business systems.

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