THE BLOG
For the well-read coach.
Explore articles from the OPEX team on topics ranging from program design to nutrition to fitness business. With blogs added regularly, there’s always something new to learn!
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MORE ISN'T BETTER: HOW TO AVOID OVERTRAINING
“After the open competitions, and say you didn’t necessarily make it to the goal, which was to reach the regional level, there’s this weird time where individuals feel like they need to start training immediately in order to get prepared for the following season. It’s actually the complete opposite of what they need to do.” – OPEX Director of Remote Coaching Mike Lee
HOW TO ASSESS CARDIOVASCULAR FITNESS - 2 TESTS
When you refer to someone’s level of fitness what characteristics come to mind? A strong bench press, great endurance, or a defined six-pack?
9 DIFFERENT LANDMINE EXERCISES & ITS HISTORY
Over the last few years, the popularity of the landmine press has increased exponentially, thanks to the rise of functional fitness and other methodologies like functional bodybuilding.
CASE STUDY: SHAYAN VAGHAYENEGAR’S PATH TO BECOMING OPEX NORTH SHORE
Shayan Vaghayenegar first started coaching fitness as a personal trainer. The now 35-year-old rented space from a couple different gyms in the area and grew a decent book of clients this way.
10 TIPS FOR A HEALTHY LIFESTYLE - FROM A COACH
There is a lot of debate about what is considered “healthy,” making this a contentious question.
CASE STUDY: KAYLA SMITH’S PATH TO BECOMING OPEX MORGANTOWN
Kayla Smith’s story is similar to many coaches who fell in love with CrossFit: It was great for a while. She loved the group and community atmosphere, and “people had fun and enjoyed being a part of that community,” she said.
MOVEMENT ASSESSMENT AND THE FITNESS COACH
This blog was written by OPEX Ambassador and CCP Coach, Kornwit Damrongwisetpanit. As the owner of Kinetic Lab in Bangkok, Thailand, Korn combines his interest in physiotherapy and movement science with individual program design. Follow Korn on Instagram here.
TRAINING FIRST RESPONDERS AND OTHER TACTICAL ATHLETES
This blog was written by OPEX Ambassador and CCP Coach Andy Reardon. Andy is a Battalion Chief with the Austin (TX) Fire Department and coaches tactical athletes using the OPEX method. Follow Andy on Instagram here.
3 KEY TAKEAWAYS FROM OPEX’S FUNCTIONAL BODYBUILDING COURSE
After being a part of the October 2020 OPEX CCP cohort, I recently went through the new Functional Bodybuilding with the OPEX Method Course, and it was a serious game changer.
HOW TO USE INTERVAL TRAINING CORRECTLY
Interval training may make your clients work hard and sweat, but are those HIIT sessions getting the results you both want?
ENERGY SYSTEM TRAINING FOR SPORT OR FOR HEALTH
This blog was written by OPEX Ambassador and CCP Coach Chad Johnson, owner of Chamber Fitness in Belmont, Australia. As a gym owner for 11 years, Chad is passionate about providing every individual with an opportunity to express themselves to the fullest, in both a physical and mental capacity. Follow Chad on Instagram here.
COACHRX IS LIVE TO HELP SAVE YOU TIME AND MAKE YOU A MORE EFFICIENT COACH
“My favorite thing is that I don’t have to have so many apps now. It is hard to tell your clients to ‘disconnect,’ but also use all these apps to track behaviors, nutrition, and performance... This has everything I need to program holistic performance, resiliency, and behaviors for my clients. It’s the platform I have been searching for,” said Ben Seims of OPEX Wenatchee about his experience so far using CoachRx.
HOW WILLING ARE CUSTOMERS TO PAY?
Are you pricing your gym’s services correctly? In our consultation work with hundreds of gyms round the world, we have discovered that a lack of understanding on what effective pricing is, often leads to the failure of the gym in question. If the price is too high, the gym owner has very few clients and revenue sources. If the price is too low the gym may have a large number of clients, but very little monthly revenue and high client turnover.
HOW TO BRAND YOUR GYM AND SERVICES
“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…” – Howard Schultz
CREATE YOUR GYM'S CULTURE AND SEAL YOUR SUCCESS
Culture is a shared set of values and perceptions. Playing out across continents, nations, groups, offices and most definitely gyms, culture is the most important factor in the long term success of a business, next to its business model. But what are three simple steps you can take to build the culture of your gym?
HOW DO I HANDLE MY GYM’S FINANCES?
Culture is a shared set of values and perceptions. Playing out across continents, nations, groups, offices and most definitely gyms, culture is the most important factor in the long term success of a business, next to its business model. But what are three simple steps you can take to build the culture of your gym?
2 MUST-READ BOOKS FOR CEOS AND GYM OWNERS
If you’re thinking about what’s going to benefit you as a small business owner, you’ve got to ask yourself how you can actually create a market that you can scale or get bigger within.
HOW TO BRING IN MORE CLIENTS
Many small gym owners are at an important crossroads. They aren’t 25 years old any more. They need to grow financially for themselves and their families. They also want to be seen for what they provide to their communities; health, happiness, and hope. The stories are common:
BUSINESS ISN'T RAINBOWS AND BUTTERFLIES
As the director of business development and management here at OPEX, Crowell helps coaches and owners develop. Jim has learned a great deal since his initial foray into the CrossFit “group” fitness concept and the problems associated with that business model.
HOW DO YOU SCALE
Because many gym owners don’t recognize the realities involved with scaling a business. While getting bigger may mean more clients, it also means more work. In order to scale your gym, you must first optimize your business systems.