Fitness influencers receive a lot of flak, and rightly so. Professional coaches often find themselves competing with fitness influencers for client attention. More importantly, pro coaches have to run damage control when the clients they care for are influenced into trying some "hack" that they were tempted by on social media.

If you're thinking about starting your own online fitness coaching business, it can be difficult to know where to begin. With the online training market already saturated in 2023, breaking through all of the noise is a big challenge. 

⁠The reality is that for most small fitness business owners and coaches, relationships, results, and a referral-based approach to marketing will be the most important factor in bringing in qualified leads.⁠