THE BLOG

For the well-read coach.

Explore articles from the OPEX team on topics ranging from program design to nutrition to fitness business. With blogs added regularly, there’s always something new to learn!

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Kandace Dickson Kandace Dickson

PRO COACH VS. INFLUENCER

Fitness influencers receive a lot of flak, and rightly so. Professional coaches often find themselves competing with fitness influencers for client attention. More importantly, pro coaches have to run damage control when the clients they care for are influenced into trying some "hack" that they were tempted by on social media.

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OPEX Fitness OPEX Fitness

HOW TO BUILD YOUR GYM’S BRAND

It seems straight forward enough. Besides, we know what the word brand means, right? But year after year coaches still come to us for help. Help to build their gym’s brand into the shiny business they have been picturing for so long. So after more than 20 years of teaching coaches how to do just that through the OPEX Coaching Certificate Program (CCP), here are the three most important pillars to building your gym’s brand.

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OPEX Fitness OPEX Fitness

THE TRUTH ABOUT REMOTE COACHING FOR COACHES

Eric was kind enough to highlight me on his show within his Elite Insiders Business Group. He wanted to talk about what coaches and trainers need to know in order to grow a quality remote coaching business. Let’s just say that we spit some truth! I hope you enjoy the read and the video.

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