If you're passionate about fitness and enjoy helping others achieve their goals, becoming a personal trainer may be the perfect career choice for you. But where do you start? Here are some tips and advice on how to become a personal trainer.

Fitness influencers receive a lot of flak, and rightly so. Professional coaches often find themselves competing with fitness influencers for client attention. More importantly, pro coaches have to run damage control when the clients they care for are influenced into trying some "hack" that they were tempted by on social media.

If you're thinking about starting your own online fitness coaching business, it can be difficult to know where to begin. With the online training market already saturated in 2023, breaking through all of the noise is a big challenge. 

It seems straight forward enough. Besides, we know what the word brand means, right? But year after year coaches still come to us for help. Help to build their gym’s brand into the shiny business they have been picturing for so long. So after more than 20 years of teaching coaches how to do just that through the OPEX Coaching Certificate Program (CCP), here are the three most important pillars to building your gym’s brand.