We would all agree that drinking 0 ounces of water per day is not good for someone’s health and that drinking 1,000 ounces per day is also not good. The answer is somewhere in the middle. 

Personalized fitness is very simply one-to-one coaching. The OPEX method requires coaches to uniquely design each clients fitness experience. An OPEX coach always delivers a comprehensive assessment, frequent consultations, personalized program designs, and holistic nourishment programs catered to the specific client. Personalized fitness coaches differ from amateur coaches because they are true professionals seeking mastery of their craft, they realize that each client is different and treat them as such.

When you think of ‘a personalized meal plan’ what comes to mind? For most coaches, it is typically a structured program detailing the specific amounts of macronutrients the client should consume and at what time. But OPEX Fitness Founder, James FitzGerald, wants us to think beyond macronutrients and focus on the foundation of personalized nutrition.