OPEX Workshop.

Pricing Individual Design.

August 1, 2026 | OPEX Condesa | Mexico City, Mexico

Limited seats. En español.

The Format

One Focused DayIn person, start to finish

The Outcome

Apply It ImmediatelyUnderstand it, then use it

The Instructor

A Seasoned OPEX CoachTaught by someone who's done it

The Room

Hands-On, With PeersPractice alongside other coaches

The Outcome

One focused day. A skill you'll use immediately.

Part 01

Price With Confidence.

Build a pricing model for Individual Design that reflects what it's actually worth, and understand exactly why it commands that price.

Your Pricing Model

Part 02

Sell the Value.

Learn to present and defend premium pricing in a consult, so the right clients say yes without flinching.

The Sales Conversation

Part 03

Put It Into Practice.

Leave with a clear plan to roll new pricing out to current and future clients, starting the week you get home.

Your Rollout Plan

Your Instructor

Iñaki Roza.

Owner, OPEX Condesa | OPEX Coach

Iñaki has spent the last ten years in the fitness business. He built the most successful CrossFit operation in Mexico, then transitioned it into an Individual Design facility, which became OPEX Condesa.

Since going all-in on Individual Design in 2018, he's grown to 180 clients while holding a 96% retention rate, and kept the business profitable through a six-month pandemic closure.

He has lived the exact shift this workshop teaches. Iñaki will show you how to price, package, and sell premium coaching the way he built it, in the real world.

The Investment

One price. The full workshop.

Your seat covers the complete workshop: live instruction with a seasoned OPEX coach, hands-on practice, and the tools to apply what you learn the moment you leave.

Come ready to work. This is a hands-on workshop in a room of coaches, built so you walk out able to use what you learn right away.

Enrollment is handled directly by OPEX Fitness. Seats are confirmed in order of enrollment, and space is limited.

Workshop Seat

  • Live, in-person instruction
  • Hands-on practice and feedback
  • Frameworks and tools to take home
  • Workshop materials and resources

$195

Questions

Questions, answered.

What exactly is an OPEX workshop?+

A focused, in-person workshop led by a seasoned OPEX coach. You go deep on one topic, get hands-on practice in a room of other coaches, and leave able to apply what you learned right away. No filler, just the work.

Do I need to be an OPEX or CCP coach to attend?+

No. Workshops are open to any coach who wants to get better, whether or not you've been through OPEX education. The more coaching experience you bring, the more you'll get out of it, but there are no prerequisites.

How should I prepare?+

Come ready to work. Bring your own coaching context, real client examples, and the questions you're wrestling with. The more you put in, the more you'll walk out with something you can use immediately.

Will it be recorded, or can I join remotely?+

No. Workshops are in person only and aren't recorded. The value is being in the room, getting hands-on reps, and learning directly from the coach and the people around you. You have to be there to get it.

How do I pay for my seat?+

Your seat is paid in full at checkout. Enrollment is handled directly by OPEX Fitness, and seats are confirmed in the order they're reserved.

What if I can't make it?+

Life happens. Seats aren't refundable, but they are transferable: if you can't attend, you can move your seat to another OPEX workshop. Just reach out before the event and we'll sort it out.