Performance Creative Lead
Most creative leads are brand custodians who measure success in polish. Most performance creatives are conversion machines who erode a brand to chase a click. We are hiring the person who refuses to choose.
You will own the visual identity of OPEX, CoachRx, and LearnRx, and be held to the same standard as the rest of marketing: trials, signups, engagement, efficiency. The brand aesthetic should match the quality of the products. That is the job.
Apply now →Raise the value of the fitness coach.
That is the purpose, and every seat here serves it. OPEX has pioneered individual design in fitness since 1999. The methodology gives coaches a way to deliver truly personalized coaching, drive long-term client results, and build a sustainable career. If you want your work to serve professional coaches and the clients they impact, keep reading.
Learn more about careers at OPEX →The visual world of three brands.
The visual identity for OPEX, CoachRx, and LearnRx, and an AI-enabled design system the whole team builds on
Social-first creative that wins organically and scales into paid
Website visual identity and on-page conversion (we build in Framer)
The visual world of our email strategy and four core brand newsletters
Campaigns, co-developed with the CMO from concept through full asset system
Event and experiential creative for OPEX Live
The brand standard across everything we put into the world
How we'll measure it
Outcomes, not output volume. Lower cost per acquisition. Attracting the right coaches, not just more coaches. Email engagement that measurably lifts. Websites that convert better, not just look better. A design system the team actually uses. Winning creative as a steady stream, not one-off hits.
Genuinely both, or neither.
You're a fit if you
- +Are genuinely both: a brand and design-system thinker and a performance creative with numbers to show for it
- +Have built or owned a design system others used day to day
- +Read performance data and let it shape what you make next
- +Use AI creative tooling to scale output without lowering the standard
- +Design hands-on across web, social, email, and events; Framer experience is a plus, or you'll learn it fast
- +Can take strategic direction and return a visual world, then defend it with reasoning
You're not a fit if you
- ×Treat performance as someone else's problem
- ×Would trade long-term brand credibility for a short-term click
- ×Need a fully spec'd brief for every asset
Outcomes, not hours logged.
Fully remote, small team, high leverage. Every seat here creates outsized impact or it does not exist. We run on trust and personal responsibility. We put AI on the busywork so humans can do the creative, judgment-heavy work, and this role is expected to live that.
Healthcare stipend
401(k) company match
Gym membership
Annual team retreat
Location
Time away
Starting is the operative word. Compensation is reviewed every year and tied to your performance and the company's. On a team this small, your work moves the bottom line in a way it cannot at a big company. Do great work, help the business win, and you share in that.
Portfolio required. Then answer these.
We read every answer, and short, direct, honest answers beat long polished ones.
Share your portfolio.
Then point us to the one piece you're proudest of and tell us what it did in-market. Numbers welcome.
Name a number you personally moved.
Not your team, you. What was it before you touched it, what was it after, and what exactly did you make?
Our ugliest ad is our best performer.
It's been winning for six weeks and it makes you wince. Walk us through exactly what you do, and when.
AI can produce decent design right now, and we use it aggressively.
Make the case for why we should pay you a salary instead of a subscription.
Find the worst piece of creative we currently have in market.
Look at opexfit.com, coachrx.app, and our Instagram accounts. Tell us why it probably exists, and what you'd ship in its place.
What's your relationship to fitness, coaching, or training?
There's no wrong answer, but we live this stuff and want to know a bit about your own fitness practice.
Performance Creative Lead Application