We live in a world of instant gratification, Amazon packages show up at our door the day after they’re ordered, and meals are delivered to our homes at a click of a button. Clients are hooked on instant gratification and they bring this same mindset to fitness. You as a coach have probably seen the client James is referring to numerous times, clients that love fitness and want to perform intense exercise even though they do not have the prerequisites skills or strengths. You know as a coach they should not be participating in intense exercise but you feel the need to balance what they want with what they need. But, before you go begin to appease the client James prompts you to try to connect the client with their purpose for doing fitness.

It’s 2020, we have an instantaneous internet connection, can order food with the touch of a button, and we have limitless entertainment at our fingertips. So it’s no wonder that clients walk into gyms around the world every day wanting to transform their sedentary existence into athletic prowess in just a matter of weeks.