The Evolution of Personal Training

OPEX Gyms are the evolution of personal training. Clients enjoy training together under the eye of professional coaches – so their time is maximized. Gyms leverage technology to deliver completely individualized exercise, lifestyle and nutritional programs. Unlike other fitness models, we teach clients who want to open a gym franchise or become a personal trainer to take ownership of their fitness, and at a fraction of the cost.

With over 60+ locations in 6 countries, our gyms are as diverse as the people who own them, coach in them, and train in them. OPEX Gyms all share one common goal: to create the best experience in fitness, period.


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From the way you assess the client to the program design, it just made sense. Coming from the group model, where everyone was doing the same thing, I always knew there was a better way. My client who’s 45 and wants to look good naked and move well doesn’t need to be doing 50 cleans for time.



Why Own an OPEX Gym

personalized fitness delivered by professional coaches

Personalized fitness delivered by professional coaches

OPEX Gym Franchises are coach-owned, premium fitness facilities, that pair professional coaching with personalized fitness. Clients receive individually designed fitness programs from their personal coach, along with monthly consultations and assessments. OPEX Gyms also provide clients with access to daily floor coaches to answer their questions and assist in the daily execution of the personalized fitness program.

A business model where everybody wins.

OPEX Gyms succeed because they balance the needs of the owners, the coaches and the clients that form the communities.

Clients reap the benefits of lifelong results, confidence and independence developed through personalized fitness.

Coaches are fulfilled by a system that allows them to continually develop as professionals and transform lives through optimal, evidence-based programming.

Owners can stand proudly in front of a brand that sustains their future and supports their community.

Everyone can live a larger life through personalized fitness.

A business model where everyone wins



Our gyms make an impact outside of their own walls and are influencers in their own local communities. This is why you often see OPEX Gyms hosting nutrition seminars, open days and healthy lifestyle workshops.

Melissa Guitron OPEX Kura

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My coaches understand this will be a sustainable thing for them, so they’re able to have balance in their lives too, which is good. And I have the time to help them in areas where they feel inadequate and need to be more confident.

Melissa Guitron


OPEX Gyms are coach-owned and operate premium fitness facilities that deliver personalized fitness experiences to every client. Personalized Fitness honors the individuality and sustainability of the client. A client’s results requires their movement, nutrition, lifestyle, and intent to be personalized.

OPEX HQ provides you with the education you need to grow as a coach and business. Through the OPEX Gym License Program, CCP coaches are enrolled in a three-month process preparing them for opening day. Our Accelerator program is designed to improve your business management and organization of your OPEX Gym. OPEX has built an exhaustive content library plus we consult with and advise gym owners directly in business management and organization for the life of their OPEX Gym.

The License Program Includes:

  • video course
    Comprehensive Digital Course
  • manuals
    OPEX Operations Manual
  • Brand Assets & Collateral
    Brand Assets & Collateral
  • Pre-Launch Mentorship Calls
    Pre-Launch Mentorship Calls
  • 1-on-1 Business Training
    1-on-1 Business Training
  • Private Gym Owner Community
    Private Gym Owner Community
  • Annual Gym Owner Mastermind
    Annual Gym Owner Mastermind
  • Ongoing Business, Marketing, and Coaching Education
    Ongoing Business, Marketing, and Coaching Education

The OPEX HQ team will guide you through everything from setting up your initial business structure, to supporting your localized marketing strategies that ensure your gym is successful and sustainable.


Meet With License Advisor

Step 1

Meet With License Advisor

Request a consult to meet with your dedicated OPEX Gyms License Advisor. You will discuss the program in detail, assess your fit and alignment, and review your requested territory.

Upfront Screening

  • Enrolled in CCP
  • Discuss Territory
  • Outline required investment
  • Confirm cultural fit

Step 2


A) OPEX Coaching Certificate Program (CCP):

The process of becoming an OPEX Gym begins with the OPEX Coaching Certificate Program (CCP). All OPEX Gym owners complete CCP to ensure the quality of service in all OPEX gyms is gold-standard. Gym owners need to complete OPEX CCP online theory courses before they can move on to the Business Accelerator Course. Learn more.

B) Business Accelerator Course

The OPEX Gyms Accelerator Digital Course is a comprehensive digital course, workbook, and operations manual for running your OPEX Gym. This course is packed with 12 hours of video content that will prepare you for Step 3: OPEX Operational Onboarding.

Brand Kit & Pre-Launch Checklist

Step 3

Brand Kit & Pre-Launch Checklist

Once you have completed the Accelerator Digital Course you will work directly with the OPEX Operations team to ensure you are ready to go with your legal documents, OPEX CCP Final Project, OPEX Gym name and assets from the OPEX Marketing team.

Launch Implementation Calls

Step 4

Launch Implementation Calls

Approximately 10-weeks out from opening the doors of your OPEX Gym you will participate in weekly video calls guiding you through the launch of your OPEX Gym. Your 10 weeks of small group group coaching calls will cover :

  • Business set up
  • Brand asset development
  • Marketing support
  • Operational support
  • Post CCP coaching education and development
  • Ongoing 1:1 mentorship program
Business Growth & Mentorship

Step 5

Business Growth & Mentorship

Once you open, the real journey begins and the OPEX HQ team is here to support the growth of your business. As part of the OPEX Gyms community, you will receive ongoing business growth and coaching education including the following:

  • Weekly coaching calls with James FitzGerald
  • Monthly business calls
  • Annual OPEX Gyms Mastermind
  • Membership site and forum access
  • Global brand marketing support
  • Partnership discounts



coach with client