For Coaches Building a Career, Not a Job.

Iñaki has been in the fitness business for more than ten years. He built the most successful CrossFit gym in Mexico, then transitioned it to Individual Design and opened OPEX Condesa in 2018 with 50 clients, growing to 180 while holding 96 percent retention. When the pandemic closed his doors for six months, the business stayed profitable, which is what a real system is for: surviving the year you didn’t plan for. His purpose is helping clients, coaches, and owners live more inspired lives, and he’d tell you he gets to live one as a result.

“I’m the mentor for the coach moving from group to Individual Design, or the gym owner adding it as a premium service, who wants to grow without losing the retention that makes growth worth having.”

Henry has spent more than 15 years in the industry as a coach, gym owner, and educator, with experience across strength and conditioning, body composition, metabolic health, endurance, and individualized program design. What connects that range is a conviction that great coaching isn’t a deeper store of knowledge but the ability to think clearly about the person in front of you and make a decision you can defend: not just what to prescribe, but why, when, and for whom. As a mentor he is less interested in handing coaches answers than in building the thought process that finds them, and he expects the coaches he works with to question their own assumptions as readily as his.

“I’m the mentor for the coach who’s done chasing intensity and generic programming, and wants to sharpen their assessment, understand physiology well enough to use it, and turn complex ideas into practical coaching decisions.”

Melissa owns and coaches at OPEX KURA, where she has built an Individual Design practice with the kind of retention most coaches assume isn’t possible, and a team of coaches who have turned coaching into careers. She is known for building relationships people want to stay in. Her “no bad breakups” approach means coaching people well through every chapter: welcoming them in, earning their trust, evolving with their lives, and leaving the door open when their time as a client ends, because people who feel cared for return, refer, and stay connected to the community long after they leave. She has a particular passion for coaching women through the long arc of their health, from preconception and postpartum through perimenopause, so they arrive at each new season understanding their bodies rather than starting over.

“I’m the mentor for the coach who writes a good program and knows that isn’t enough: who wants to communicate their value, sell and renew with confidence, and become someone clients trust through years of change.”

Steve has coached for more than 15 years and has owned OPEX Regina since 2015, working with a few thousand clients in person and remotely. He got into coaching because of an injury: his wife was told her foot was as good as it would get, and he took that as a challenge, learning everything he could and working with her until she had her life back. Helping someone come back from an injury is still the work he finds most rewarding. With a background in business, he’s drawn to coaching professionals and owners through stress, nutrition, and the demands of running something, and it shapes how he mentors: direct, systems-minded, and generous with his time for coaches who match it.

“I’m the mentor for the coach who wants deeper client relationships, more clients, and systems that make the practice run smoother while making more money. I’m direct, and I’ll go the extra mile if you will.”