Individual Design Mentorship

Learn the OPEX principles, build your system in CoachRx, and launch a sustainable coaching business.

JOIN THE COACHES WHO SET THE STANDARD OF THE COACHING PROFESSION

What if you could join the coaches who are redefining what professional fitness coaching looks like and getting paid accordingly?

Most coaches are trapped in a cycle of low-margin, high-volume work, racing to fill group classes, competing with $29/month apps, and burning out trying to make ends meet. Meanwhile, a select group of coaches are building premium individual design practices that command $150-300+ per client while working fewer hours and delivering life-changing results.

The difference? They've mastered true individual design coaching.

THE COACHING REALITY CHECK

Are you stuck in these common traps?

Capped at $30–$50/hour while competing with $29/month fitness apps

Working 60+ hours a week just to make ends meet

Losing clients to cheaper, less personal options

Juggling 5+ different apps just to run your business

Spending more time writing programs than actually coaching people

Competing on price instead of delivering undeniable value

Feeling like a replaceable commodity

Imagine waking up knowing exactly how to coach every client, without guesswork. Imagine charging what you’re worth, wasting fewer hours, and watching clients stay for years because the value you deliver is undeniable.

FROM

Template workouts & guessing

TO

Systematic, assessment-driven programming

FROM

Competing on price

TO

Commanding premium rates for exceptional value

FROM

Burning out with high client loads

TO

Sustainable practice with ideal client numbers

FROM

Reactive coaching

TO

Proactive, principle-based methodology

FROM

Technology replacing you

TO

Technology amplifying your expertise & value

Build Your Premium Individual Design Practice In 10 Weeks

Increase  your coaching value. Make longevity‑focused, principle‑based fitness the norm.

The OPEX Method exists to help coaches build premium practices that deliver exceptional client results while creating sustainable, profitable careers. Through high-touch mentorship and the proven OPEX Method, you'll master the art and science of true individual design coaching implemented entirely on CoachRx.

Pursue Mastery Of Premium Individual Design Coaching

Learn principles. Apply them in CoachRx. Build a thriving practice.

Transform from template-based coaching to premium individual design with the proven methodology that's educated thousands of successful coaches worldwide. The OPEX Method gives you the principles, systems, and mentorship to build the coaching practice you've always envisioned.

THE COMPLETE SYSTEM FOR PREMIUM 1:1 COACHING

LEARN

Master behavior, assessment, program design, nutrition, lifestyle, and business principles through weekly lectures, labs, and office hours.

COACH

Turn principles into practice with CoachRx. Assess, program, communicate, track, and run your business in one integrated platform.

REFINE

Continue improving with LearnRx ongoing education, case studies, programming, and mentorship access.

CONNECT

Join a trusted network of professional coaches who challenge and support your growth.

Join 10,000+ OPEX coaches worldwide who've transformed their careers through OPEX CCP

THE ORIGINAL INDIVIDUAL DESIGN FITNESS COACHING MODEL: 25+ YEARS OF BUILDING PROFESSIONAL COACHES

THE ORIGINAL INDIVIDUAL DESIGN FITNESS COACHING MODEL: 25+ YEARS OF BUILDING PROFESSIONAL COACHES

Sustainable Client Results: Personalized program design, lifestyle and nutrition programs based on assessment and ongoing consultation, deliver outcomes that templates never can.

Premium Pricing: Individual design coaches justify higher rates because clients experience truly customized high value coaching service.

Better Retention: Clients stay longer when they feel truly seen and coached as individuals with a true connection to their coach.

Professional Confidence: Master the principles behind programming so you can coach anyone, anywhere, with confidence.

Sustainable Income: Build a practice that generates $100k+ annually through high-value client relationships, not volume.

Time Freedom: Efficient systems and software let you deliver premium service while maintaining work-life balance.

How the OPEX Method Mentorship Works

Complete CCP Digital Curriculum

Instant Access

Get access to the full course library instantly.

Tuesday Lectures (LEARN)

Weekly

Deep dive into principles with your mentor and cohort.

Thursday Labs (COACH)

Hands-On

Apply learning directly in CoachRx with hands-on practice.

Friday Office Hours (REFINE)

Feedback

Get personalized feedback and troubleshoot challenges.

Ongoing Community (CONNECT)

Beyond Grad

Access peer support and mentorship beyond graduation.

Your Learning Experience

Week-by-Week Premium Practice Development

Weeks 1-2: Foundation of Premium Coaching

Master behavior change and client relationships
Learn the OPEX Body, Move, Work assessment protocol
Build your consultation and assessment systems in CoachRx

Weeks 3-5: Individual Design Mastery

OPEX Gain: Strength training principles and implementation
OPEX Sustain: Aerobic development and energy systems
OPEX Pain: Anaerobic training with precision

Weeks 6-8: Complete Practice Integration

Long-term program design and periodization
Lifestyle and nutrition coaching
Business systems and premium service delivery

Weeks 9-10: Marketing & Content Strategy for Fitness Coaches

Learn the 5-part marketing system designed to make marketing a seamless part of your practice.
Uncover content strategy best practices that fuel your marketing system
Create sustainable content workflows that support your business goals

Final Project: Complete client journey from consultation to 4-week program design, all executed in CoachRx

Why premium coaches choose CoachRx:

Your coaching is only as strong as the system you deliver it through.

CoachRx was built by the team that has educated and mentored over 10,000 OPEX-trained coaches worldwide and refined through 25+ years of professional coaching and hundreds of thousands of client programs.

16 Weeks Of CoachRx Included + Guided Setup And Training

Built by a team deeply ingrained in coaching and educating coaches; refined through 25+ years of professional coaching and the success of 10,000+ OPEX-trained coaches worldwide.

CoachRx isn’t another generic fitness app. It’s the only coaching platform designed from the ground up for true individual design, shaped by decades of coaching experience, hundreds of thousands of client programs, and our work mentoring professional coaches in building sustainable coaching practices.

It’s not just “software.” Every feature is designed to make the OPEX Method come alive in your practice:

  • Three white books standing upright with the word "COACH" in blue on the front cover. The books are labeled APEX and the spines have titles in small blue text.

    Sophisticated Program Design

    Build fully personalized programs in minutes with tools that integrate OPEX principles and your expertise

  • A man participating in a virtual meeting on a desktop computer in an office, with multiple people visible on the screen

    Complete Client Management

    Assess, program, track progress, communicate, and consult- all in one place

  • A woman in workout clothes squats while holding a barbell overhead in a gym, with a man watching her in the background.

    Premium Client Experience

    Deliver programs and feedback that look and feel as professional as your service

  • Four people sitting at a wooden table smiling and working on laptops in a casual office setting.

    Business Systems That Scale

    Manage payments, contracts, and analytics without bouncing between tools

  • Quality Without Sacrifice

    As your client base grows, CoachRx keeps your systems clean and your time in control

Every OPEX Method mentorship includes 16 weeks of CoachRx, plus guided setup and training- so your system is operational before you graduate.

PROVEN SUCCESS STORIES

Real coaches, real numbers, real transformation

MEET YOUR INSTRUCTOR

A coach’s role is to create clarity in a noisy industry. We serve with authority, stay grounded in truth, and measure success not just by our clients’ results, but also by their ability to own what we’ve taught them and live it for life.” - Carl Hardwick

Carl Hardwick’s career has been shaped by a driving mission: to serve coaches so they can create impact in the lives of the people they serve. As OPEX CEO and your lead instructor, Carl brings the perspective of someone who has spent decades on the front lines of coaching, educating, and mentoring thousands of coaches worldwide, while staying grounded in truth and principle.

Carl’s path has been anything but one-dimensional: college athlete, U.S. Army veteran, strength coach, multiple gym owner, and now leader of OPEX & CoachRx. Along the way, he trained under world-renowned strength coaches but found the greatest inspiration from OPEX founder, James FitzGerald…and the rest is history.

Carl’s focus now is on helping coaches develop the clarity, authority, confidence, acumen, and systems they need to thrive in this industry. Whether teaching core coaching principles, showing you how to bring them to life inside CoachRx, or mentoring you through the business side of the profession, Carl’s goal is simple: to help you build a career that lasts… but more importantly, one that you are proud of.

Beyond his professional role, Carl is a husband and father, grounded in his faith, which informs everything he does with purpose. The lessons he aims to teach coaches- clarity, consistency, and commitment,  are the same ones that guide his life at home and at work.


Carl Hardwick Signature
Carl Hardwick OPEX CEO

YOUR ASSISTANT INSTRUCTOR TEAM

Learn from master coaches who've built the practices you want:

Our instructor team consists of successful OPEX coaches who've mastered both the methodology and business of premium individual design. They understand the challenges you face because they've overcome them themselves, building thriving practices using the exact system you'll learn.

YOUR COMPLETE TRANSFORMATION PACKAGE

Everything you need to build a coaching practice you’re proud of:


8 weeks of immersive mentorship with CEO Carl Hardwick — learn directly from decades of coaching, mentoring, and business-building experience

2 weeks of business-focused mentorship with CMO Kandace Dickson — refine your positioning, communication, and marketing strategy

16 weeks of CoachRx access with guided setup and training — build your systems and deliver your service at the highest level

13 months of LearnRx access — continue refining your craft with ongoing education, case studies, and advanced education

Live case study reviews and personalized feedback from your assistant instructor — apply what you learn with guidance from mentors who are successful coaches in their own right

Lifetime access to our alumni network — connect with like-minded coaches committed to pursuing coaching mastery

The complete OPEX CCP curriculum — the principles and systems that have shaped 10,000+ successful coaches

Weekly lectures, labs, and office hours — high-touch learning and application, every single week

THE OPEX CCP 1:1 MENTORSHIP AND THE OPEX BUSINESS ACCELERATOR REPRESENT THE PINNACLE OF COACHING EDUCATION AND BUSINESS DEVELOPMENT

Whether you're just starting your coaching journey or looking to elevate an existing practice, OPEX provides the tools, knowledge, and support needed to succeed in the ever-changing fitness industry.

Embark on this transformative journey with OPEX and redefine what it means to be a fitness coach in the 21st century. 

Discover personalized education, gain unmatched expertise, and build the coaching business of your dreams.

Are you ready to transform your coaching career with OPEX? Learn more and apply today to take the first step towards becoming the coach you were meant to be.

OPEX CCP

TAKE A DEEPER LOOK
AT THE CCP CURRICULUM

The Coach.

Learn the science and principles of assessment, exercise program design, nutrition, and behavior so your coaching knowledge covers all elements of fitness. Gain a deeper understanding of yourself, your coaching values, and where you can work on yourself in order to better coach your clients.

The Client.

Put your expertise into practice using the proven OPEX method, so you can confidently design personalized exercise, nutrition, and lifestyle programs. Learn a plug-and-play coaching system to enhance your efficiency with hands-on case study experience.

The Professional.

Learn the business skills needed to grow your coaching practice, acquire more clients, make more money, and change more lives through professional fitness coaching.

Learn the coaching blueprint taught inside OPEX CCP.

Download the free 5-day email course and guide revealing the exact methods successful OPEX coaches use to build thriving practices.

JOIN A NETWORK OF
PROFESSIONAL FITNESS COACHES

An OPEX CCP coach is a trusted fitness advisor and a partner in delivering results to clients. They are often leaders on the front lines, making a real difference in the lives of people in their community. Ultimately, what makes CCP coaches stand out is their ability to meet their clients where they are regardless of age, training history, lifestyle, or goals and design a comprehensive, personalized fitness program.

When you decide to be a coach, you sign up to be a lifelong learner. We’re committed to your success even after you graduate, and our team will remain your go-to for questions as you grow your coaching practice. OPEX coaches never stop growing, with ongoing networking, education, and support through specialty courses, forums, and even live events. 

If you’re growth-minded, passionate about the power of fitness, and curious to understand the “why” behind program design, then you’re a great candidate for CCP.

I WANT TO BE AN OPEX COACH, TOO! WHAT HAPPENS NOW?

1. Fill out the form below to apply.

You fill out the form below to apply. Follow the steps to book a strategy call and connect with a coaching advisor to ensure CCP is the perfect fit for your coaching goals. Mentor spots fill up quickly so we recommend enrolling today.

2. Get immediate access.

You get immediate access to begin your pre-course online self-study at your own pace, with direct access to your CCP mentor in the forums.

3. Join our live, weekly lectures.

You will be paired with an OPEX Mentor Coach who will guide you through the 6-week mentorship program tailoring the curriculum to your specific needs.

4. Complete your Case Study.

You’ll complete your 4-week coaching case study in CoachRx and receive detailed feedback.

5. Become an OPEX CCP Coach.

Congratulations, you graduate as an OPEX Coach! From here, you’ll have access to hundreds of hours of ongoing education in LearnRx and can choose to continue on to become an in-person or remote coaching license (with 1:1 mentorship and ongoing support).

APPLY NOW

CONNECT WITH A COACHING ADVISOR TO LEARN MORE ABOUT ELEVATING YOUR PROFESSIONAL COACHING CAREER