Recession-Proof Your Coaching Practice

Recession-Proof Your Coaching Practice

Inflation, gas prices, interest rates, recession… 

None of us are immune to the economic climate around us, which is why it’s essential to take a proactive approach to building resilient coaching practice that will stand the test of time, regardless of what the world throws at you.

Over a 5 day webinar-series, we assessed the current state of the fitness industry and trends we’re observing in gyms right now, and shared time-tested principles of professional fitness coaching that are relevant now more than ever.

Missed the live calls? No stress! You can watch back the recordings here:

Where Are We? Today’s Economic Landscape & Coaching | Day 1

OPEX CEO Carl Hardwick kicked off the series by reviewing the current economic landscape, explaining why coaches should care, and providing advice on what to do in the face of a recession.

Recession flow and economic landscape

Be a Professional with Staying Power | Day 2

Next, Carl walked through the definition of a professional coach and considerations that will help you have staying power in the industry. Why? Because you’ve got to know your value and your purpose to have longevity as a coach.

Our definition of a Professional Fitness Coach:

A professional fitness coach is educated and experienced in delivering consistent success and results to their clients. Delivering unique value to each of their clients ensures a professional fitness coach earns a full-time wage, making it possible for coaching to be a full-time career. What’s more, professional coaches move the profession forward by teaching their coaches and clients how to be autonomous in and out of the gym.

Attracting Clients in a Recession | Day 3

OPEX CMO Kandace Hudspeth led our third call, offering 6 key sources to acquire new clients and how to get comfortable with marketing your services without feeling “salesy”.

A peek inside the presentation…

Know Where To Get New Clients (6 Sources)

6 sources for clients


Building Your Value & Closing Sales | Day 4

Carl returned to explain how to convey the value of your coaching service to your potential clients by understanding the difference between value and values. Then, he shared a system you can use to close your sales.

value diagram

Retaining Clients in a Recession |  Day 5

Carl concluded the series by sharing insight into how to retain your clients during a recession and how to continue to drive referrals during this time.


Set and Exceed…


Whether you’re a coach or gym owner, in-person or remote, we hope you take the time to tune into this series to learn how successful coaches are approaching the challenges of our current world economy.

The business principles we taught throughout the workshop are derived from the OPEX Coaching Certificate Program (CCP).

Wherever you currently sit in your experience and income, CCP provides a path for growth and the coaching systems you need to get there.

Share in the success of our network of professional fitness coaches by taking your next step towards career growth by joining CCP.  Enrollment is open for our next mentorship group and spots are limited.

Apply to CCP now to secure your spot in our next mentorship group and accelerate your growth as a successful fitness coach.

Fitness Assessments for New Clients