After 10 years of working as a personal trainer, Bobby Scott knew there was a better way: A better way of helping clients with their health and fitness, and a better way to provide job satisfaction for the coach.
“Often it felt like I was almost just babysitting my clients—you know handing them weights and counting their reps—and there wasn’t a lot of self-accountability or fulfillment for them,” said Scott, who worked at various gyms as a personal trainer in the last decade, and spent some time as the fitness director at another gym.
“And from my perspective, it got kind of boring at times,” he added.
While working as a personal trainer, Scott became acquainted with OPEX Fitness and the Big Dawgs blog, and eventually did the Coaching Certificate Program (CCP). The more he found out about the OPEX way, the more he realized this was the best direction to go, both for his clients and for himself.
“(CCP) pretty much gave me guidelines and a process to follow—exact assessments to work with and how to create a program based on that assessment. It structured things for me a lot better, whereas most personal trainers are just kind of winging it. This was a much more systematic approach,” said the 36-year-old Scott.
So he moved to Pembroke, Massachusetts and opened OPEX South Shore in November 2017.
It has made all the difference in the world to the people he works with and to his own life, he explained.
“My clients are better served for sure. The monthly consultations are a big thing. In a personal training session, you kind of talk about surface, day-to-day stuff, but in a consult you can sit down in an office, one-on-one, and you can dig a little deeper about their needs and wants, and that helps your relationship with them become stronger,” Scott said. “They get so much more value from this.”
As a result, his clients today are seeing better results, both fitness-wise and in the rest of their lives, than they ever could when they were personal training clients, he explained. Part of this has to do with how often his clients are able to train in an individual program design model compared to a personal training model, where people pay a premium per session.
“As a personal trainer, I worked with people who were coming in two days a week, but then they did nothing else on their own. Now four or five days a week is pretty normal,” said Scott.
On his end, Scott no longer has to work 10 to 12 coaching hours a day like he sometimes did as a personal trainer. He coaches a more manageable three or four hours a day, he explained. He currently has one other full-time coach, who he splits the 38 on-floor hours with each week, so both coach around 18 on-floor hours per week.
“I enjoy my days a lot more now and I actually have time to work on the business end of things,”Bobby Scott
What has made the journey even better has been the ongoing support he receives from OPEX.
“I have a whole support system I can work with, instead of trying to figure everything out on my own,” he said. “My (mentor) has been great helping me work through anything that comes up. When I hired a new coach, he was so helpful in the process of getting the new coach on board and putting things in place to make sure I was doing everything right.”
He added: “It’s just a better system. A better way. For everyone.”
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