You can use these assets to produce quick income if needed to keep your business running. It’s also an important tool is delivering fitness to your clients and new.
“What is equipment at the end of the day? It’s an asset. What is an asset? An asset is something that you use to make cash down the road, so if you have equipment that equipment needs to be used in order to make cash down the road.”
However, what we often see is a lot of gym owners buying expensive equipment not relevant to their gym model. For example, there are plenty of gyms in california that have true form runners despite the fact that California enjoys fantastic weather year round. This is a significant waste of money for a piece of equipment your clients will rarely use.
“You have to think about the target market that you’re serving, the style of business that you’re in, how you’re delivering fitness to people, and how you can ultimately use that equipment to benefit their customer experience and their results. If you can’t get to that point then you probably don’t need that piece of equipment.