The OPEX Team


James Fitzgerald
Founder

James Fitzgerald
Founder
James’ fitness journey began while playing competitive soccer in his teens. During his collegiate years, James spent a great deal of time training, studying, and researching fitness. His investigations led to the publishing of multiple studies in “Physiology Canada” and “The Canadian Journal of Applied Physiology”. After University, James proceeded to apply his knowledge coaching general population clients and competitive athletes. After years in the trenches, James built a thriving coaching business and launched Optimum Performance Training (OPT) in 1999. James became widely known as “OPT”. His astute commentary around fitness and training led him to create the “Big Dawgs Blog” in 2005. The Big Dawgs Blog was a haven for coaches and athletes who loved investigating fitness and it gained huge momentum around the world because of James’ educational training methodologies. James stepped further into the public spotlight through the personal application of his methodologies as he was crowned The Fittest Man on Earth, winning the inaugural Crossfit games in 2007.
Looking to spread his knowledge and create a system around his methodologies, James began coaching athletes remotely and spearheading the individual design programming movement. James believes that individual design programs are the only way that a coach and client can build the relationship and trust necessary to progress a client’s fitness for a lifetime.
Through the rapid growth of OPT and the Big Dawgs Blog, James realized that he needed to share his coaching methodologies on a larger scale. In 2009 in freezing cold Calgary, James kicked off the first live CCP Courses (Coaching Certificate Program). In 2011 James moved to sunny Scottsdale, Arizona to build the next phase of OPT, and OPEX Fitness was born. James continues to teach his methodologies through the various courses offered by OPEX Fitness along with keeping a watchful eye on the reincarnation of theBig Dawgs, an athlete specific remote coaching resource.
- Ultimate Training Session: Anything that challenges me physically
- Favorite Nourishing Meal: Warm meats and vegetables
- Favorite Outdoor Activity: Hiking
- Coffee Order: Home-made order
- 10 min Airbike score: 175

Carl Hardwick
Chief Executive Officer

Carl Hardwick
Chief Executive Officer
Carl has dedicated his life to health and fitness. From his teen years, Carl lived at the gym. A 3-time All-Conference football player at Saint Mary’s University where he earned a B.S., Carl was driven by his passion to become the most effective coach possible. This led the U.S. Army veteran to buddy up with world-renowned strength coach Charles Poliquin to complete the PICP and then to complete his Certified Strength and Conditioning Specialist (CSCS).
While running the Army fitness program for his battalion and a stint in Afghanistan, Carl was introduced to OPEX Founder James FitzGerald. Sold by the OPEX individual program design approach, Carl went on to open multiple OPEX-licensed gyms before accepting his position as CEO. Today, Carl is an integral part of the growing OPEX engine that is using the OPEX Coaching Certificate Program (CCP) to change the face of fitness by professionalizing the fitness coach.
- Ultimate Training Session: Strength Speed + Absolute Strength (VOLUME) + Aerobic w/ gymnastics
- Favorite Nourishing Meal: Sushi…all day
- Favorite Outdoor Activity: Walking in nature with my wife and kids
- Coffee Order: Medium Roast w/ a touch of Heavy Cream
- 10 Minute Airbike Score: 200+ back in the day, MAY be sub 100 cals today

Kandace Hudspeth
Chief Marketing Officer

Kandace Hudspeth
Chief Marketing Officer
Kandace is a lifelong fitness enthusiast with a passion for inspiring individuals to whole-heartedly pursue their best self in the gym and in the office. She has spent over 20 years leading brand strategy for some of the largest brands and at some of the best advertising agencies in the world. In 2014 Kandace exited the agency leadership to dedicate her craft to growing fitness brands, she has since held the CMO role at Bodybuilding.com, HYBRID Performance Method, and of course here at OPEX Fitness. Kandace led marketing for us here 2018-2020 and has returned in 2022 more passionate than ever to bring honor to the coaching profession, raise the value of fitness coaching, and enable career longevity for all coaches.
- Ultimate Training Session: Some skill play to warm up, a heavyish compound lift, a solid pump, and an aerobic finisher
- Favorite Nourishing Meal: My go to breakfast at home 1 whole egg, 4 egg whites, 40g oat bran, 50g frozen berries and a cup of coffee
- Favorite Outdoor Activity: Walking in nature with adventurous weimaraner/pet dinosaur and my love.
- Coffee Order: Americano with 1 pump sugar free vanilla and sometimes a splash of steamed almond milk.
- 10 Minute Airbike Score: 110 the last time Carl made me do this.


Georgia Smith
Education Advisor & Content Marketing Manager

Georgia Smith
Education Advisor & Content Marketing Manager
Georgia moved from Australia to the United States in 2014 after completing her degree in International Studies. Uprooting her life gave her the confidence to pursue her passion for fitness, and she quickly found herself coaching and managing a CrossFit gym. In the search for further education she discovered OPEX, and within a few months of undertaking the CCP program knew it was a movement that she needed to be a part of.
Georgia is humbled to now have the opportunity to help other coaches find fulfilling careers through OPEX. Between coaching at OPEX North Scottsdale, connecting with new CCP candidates, and helping spread the OPEX mission, she is committed to restoring honor to the fitness industry, one coach at a time.
- Ultimate Training Session: BJJ and some heavy deadlifts
- Favorite Nourishing Meal: Mum’s roast lamb and veggies
- Favorite Outdoor Activity: Riding my bike
- Coffee Order: Piccolo latte
- 10 Minute Airbike Score: 110ish?


Janice Hardwick
Director Of Sales & Operations

Janice Hardwick
Director Of Sales & Operations
Janice Hardwick was born in Illinois and raised in Wisconsin. Growing up she was a competitive ice skater as well as a Latin ballroom dancer for more than 12 years. She has lived in six states and is now proud to call Arizona home. Janice is an integral part of the OPEX family and brings her bilingual talents to the role of Coach Advocate. In her free time, she enjoys baking, putting a clean spin on traditional comfort foods, and spending time with her family.
- Ultimate Training Session: D.A.N ; Dance As Needed
- Favorite Nourishing Meal: Poke
- Favorite Outdoor Activity: Evening walks with my family.
- Coffee Order: Black Coffee – Medium Roast
- 10 Minute Airbike Score: 92
.png)

Jacob Smith
Creative Marketing Manager
.png)
Jacob Smith
Creative Marketing Manager
Jacob was always an active kid. He played baseball as far back as he can remember, skateboarded for the better part of junior and high school (and still cruises on the longboard), and found diving in high school. While calisthenics were always a part of his routine, almost as far back as baseball, serious weight training didn’t come into the picture until later on in high school, but it wasn’t until college when he really began to mature in the gym. Now he lifts for longevity, and to support his new hobby of Brazilian jiu-jitsu.
When he’s not in the gym or on the mat (and even sometimes still) he’s got a camera in his hand and he’s documenting life. His eye for capturing moments that amaze and inspire has helped him greatly in his role at OPEX, where he’s constantly looking to make OPEX and its mission as enticing as possible. Through photography, videography, graphic design and copy writing, Jacob ensures that OPEX sparkles in every way.
- Ultimate Training Session: Toes-to-Bar and Double Unders
- Favorite Nourishing Meal: All-you-can-eat Sushi
- Favorite Outdoor Activity: Walking aimlessly with his camera
- Coffee Order: Americano
- 10 Minute Airbike Score: 125, if memory serves


Scott Logan
Marketing Strategist

Scott Logan
Marketing Strategist
Scott Logan joins the OPEX team remotely from Dallas, Texas as a Digital Strategist. He brings with him a double major in English and Political Science from SMU along with an obsession for politics and learning new things. In his free time, he can be found cooking, reading, playing video games, and investing. Hubscott once ate an entire pan of enchiladas but justifies his indulgences with a consistent exercise routine.
- Ultimate Training Session: Carrying/picking up heavy things. Gotta get those big traps
- Favorite Nourishing Meal: Chicken, jasmine rice, broccoli. But really, it’s about the sauces
- Favorite Outdoor Activity: Visiting wildlife refuges
- Coffee Order: Light roast with heavy whip and like 3 sugars
- 10 Minute Airbike Score: 107 (after an 80 min workout!)


Tara Alipourian
Operations Coordinator

Tara Alipourian
Operations Coordinator
Tara Alipourian is OPEX’s Administrative Assistant and is originally from Chicago (Go Bears and Go Cubs). She also works as a Labor and Delivery RN and has earned her BSN.
- Ultimate training session: 90 minutes of straight G L U T E S
- Favorite Nourishing Meal: Pizza
- Favorite Outdoor Activity: Walking my doggie
- Coffee Order: blonde roast with cream
- 10 Minute Airbike Score: never have never will


Henry Toraño
OPEX Gyms Coaching Instructor

Henry Toraño
OPEX Gyms Coaching Instructor
There isn’t a sport that Henry hasn’t played, from football and volleyball to triathlons and ironmans, he’s done it all. But he quickly learned that to gain an edge on the field, there would have to be even more commitment, off the field. So Henry started hitting the gym and that’s when he found functional fitness. In 2014, Henry qualified for the Latin American CrossFit Regionals and again in 2015 as part of Team Aggressive.
Henry has transitioned to the role of coach and pursues further education in every aspect of fitness possible. Henry is the OPEX Gyms Coaching Instructor, responsible for making sure that every coach inside of an OPEX Gym is giving each client the best experience possible. Henry also coaches numerous high-level athletes online in his role as a Big Dawgs Coach and in person at his gym, Aggressive Fitness in San Juan, Puerto Rico.
- Ultimate Training Session: Anything with Power Cleans and Bench Press
- Favorite Nourishing Meal: Beef chili, veggies, brown rice
- Favorite Outdoor Activity: Beach
- Coffee Order: Redeye
- 10 Minute Airbike Score: 156