What is fitness?

Fitness is waking up, falling asleep, and all the moments in between. It’s in everything we do...

...because fitness is everything.


At OPEX, we empower you and your clients to make fitness simple, practical, and intentional. Becoming a fitness coach is a noble pursuit, but it takes determination to be successful. We believe that the health of the world relies on educated fitness coaches.

That’s why we have spent the past two decades raising the confidence and value of coaches by sharing our deep knowledge of core principles. We’ve built a system to deliver personalized fitness because, at the end of the day, we’re all doing our part to help everyone reach their ideal version of fitness.

functional fitness athlete principles, relationships, intent
functional fitness athlete fitness coach

A love for fitness is no longer enough. You now need a range of tools to set yourself apart as a serious professional in the industry. That’s where we come in. Discover how our unique approach to fitness can help you design and deliver intention-based, results-driven, personalized experiences that will lead to lifelong clients.

Fitness is more than a trend, a shortcut, or even a punishment—it’s a way of life. Through our immersive Coaching Certificate Program (CCP) and our additional education materials, we give you what you need to help your clients realize that.


See what OPEX FITNESS is all about, and how we will help you help others live larger lives.


We all come to fitness from different places. Wherever your fitness journey began, you have reached a critical turning point—you’ve realized that the status quo just doesn’t cut it anymore.

Your “aha!” moment led you on a search for something better, something truer, something more fundamental. And that search led you to us. But finding OPEX Fitness is just the beginning.

YOUR PATH TO fitness coaching mastery

OPEX fitness coaching mastery pathway

We have devoted our lives to helping coaches like you develop a deeper understanding of the principles behind simple, practical, and intentional fitness. With our support, you will continue to evolve as a coach.

Because if there’s one truth to understand about becoming a professional fitness coach, it’s this: There’s no end to the journey. You must embrace the reality that we are all perpetual students of our craft, and that is how we rise to the challenge of bringing a better kind of fitness to our clients.

wherever you are today is perfect. Our passion and purpose is to help you take that next step in your career—whatever that meanS for you.

OPEX Coaching Certificate Program Enroll

Our Coaching Certificate Program provides deep, individual design program knowledge, implementation tools, and the practical application needed to drive long-term results for your clients.


OPEX Fitness Specialty Fitness Coaching Courses

Get the education you need to specialize in niche areas of fitness and functional training program design while building on the fundamentals of the OPEX individual design methodology.


free coaching resources

Enjoy some premium fitness education on us! Download our most popular resources—including our latest FREE course, The Coach's Toolkit—and level up your coaching career today.