Crafted Coaching is Here

Crafted Coaching is Here

OPEX Fitness is excited to announce the launch of Crafted Coaching, an evolution of our remote coaching services. The Crafted Coaching mission is to provide Individual Design and Remote Coaching for those wishing to reach their highest fitness potential. With an increase in client demand and a clear focus on athletes, Crafted Coaching will officially spin out from OPEX Fitness and grow to the next level.

Remote coaching services will no longer be offered under the OPEX Fitness brand. OPEX will continue educating coaches through our industry leading coaching education platform (CCP) and supporting them with a scalable business model (OPEX Gyms).

If you are a CCP Coach or an OPEX Gym owner, it’s business as usual. We will continue to bring you upgraded content and coaching experiences.

If you are currently a Remote Coaching client of OPEX — Welcome to Crafted. With Crafted Coaching, you will keep your same coach, continue to receive your program through CoachRx, and enjoy the same level of support and coaching.

The Crafted Coaching system originally emerged as the pioneer “community” training blog, the Big Dawgs Blog, where competitive fitness athletes went to hit well thought-out workouts, enjoy each other’s company, and learn how to improve their fitness. While its popularity was staggering, we realized athletes would never reach their full potential on a templated program because it couldn’t possibly take into account their individual needs in and out of the gym. The Big Dawg Blog evolved into outstanding coaches delivering the strongest 1:1 remote coaching system for athletes in the industry. Crafted Coaching represents these outstanding coaches and athletes, and we’re excited to watch them grow.

If you are interested in remote coaching please visit from more information.

If you are a coach looking to professionalize your passion, OPEX Fitness is your go-to resource for coaching education. We are here to help you realize your full potential through OPEX CCP or take the next step in your coaching career, by opening an OPEX GYM.

A deeper look at the history of CRAFTED COACHING

OPEX was born from OPT (Optimum Performance Training) in 2014, and OPT was born from James Fitzgerald all of the way back in 1999. In that time, there have been substantial changes in the fitness industry. One of the biggest changes has been the compounding growth of fitness athletes around the world. In what now seems like it was overnight, adults, children, and masters athletes emerged in the fitness arena, and they are demanding they reach their unique maximum physical potential in fitness.

OPEX prides itself on helping coaches become sought after professionals in the fitness industry. Whether those coaches work with fitness enthusiasts, competitive athletes, or a combination of both, it’s been our mission to support that journey to mastery. A beautiful part in the journey of a coach is when they earn the ability to transcend the system they were coaching in. It’s time for the outstanding HQ coaches of OPEX to transcend OPEX and take their next steps in fitness world.

As everything does, the fitness industry continued to evolve, and so did OPEX. We put tremendous effort into building a system to educate thousands of coaches, open numerous OPEX Gyms, and remotely coach some of the finest fitness athletes in the world. We were very happy with the quality and success of each of the client pathways we’d constructed, but it was time for OPEX to focus on educating coaches, and allow Crafted Coaching to offer a premium remote coaching service. 

Something that means an awful lot to our team is what Crafted Coaching represents to the fitness community. It represents truth/principle-based fitness. It represents an unmatched coach/client relationship. It represents an all-encompassing and holistic coaching experience. And, it represented a pack of like-minded people who are reaching for their maximum physical potential in fitness. Our coaches earned the respect of the market, and they are ready to take remote coaching to a brand new level.


Are you a fitness coach or interested in becoming one?

Helping people reach their goals through exercise and nutrition is a fulfilling experience.

It is also a skill that can be learned.

In just six months, you can become an independent fitness coach, running your own small business and dramatically impacting the lives of those around you.

Sound intriguing?

Sign up for our free Professional Coaching Blueprint today and begin your journey.


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